Friday, April 11, 2008

How and why I got interviewed by ABC News.


Yesterday, I got an e-mail from Tim, the AdFreak editor, saying that ABC News was trying to find me. To truly understand the humor of this, you need to picture me reading this e-mail while at home on paternity leave, wearing pajamas, unshaven and generally unkempt.

Luckily, the reporter just wanted to do a phone interview about "Rick Rolling," the Internet prank I wrote about in AdFreak last July. As many of you likely saw, Rick Rolling got a renewed boost in popularity on April Fool's. (My personal favorite was the Muppets version.)

So I gave a quick phone interview, and the story came out today. (Click to Page 2, where you'll find my quotes.)

I doubt this will mark the beginning of my career as an Internet pundit, but you never know. Maybe I'll get interviewed about that footage of the chick seeing a ghost in her dorm shower.

Still not sure how I get paid to do this stuff...


We've just launched an agency promotion that I had a blast working on, so I wanted to share some of the stuff.

A few months back, we had a meeting to brainstorm ways we could promote the fact that we hired a new interactive chief. I pitched the idea of making Web videos that parodied bad-lawyer ads. Everyone else liked the idea, so I wrote up some scripts.

Here's the result, though I'll admit that some of the best lines were ad-libbed.





You can check out the full site here, and I've also been writing an in-character Twitter feed.


Hope you enjoy! The reactions so far seem pretty positive. Here's one writeup, and here's another (admittedly from the blog I write for, but still).

If you'd like to help pass the videos and site around, I'll make sure you have the people's fame and ovation forever.

Thursday, April 03, 2008