Dive! Dive! Dive! Now run!

Check out this British TV spot. The surprise is not the visual trick they pull off, but the fact that they didn't use any digital effects. It's all done with frantically running and diving actors.



You can see how they pulled it off by watching these behind-the-scenes clips.

Tim over at AdFreak wonders why they bothered, when digital effects would be so much easier.

The answer, in my opinion, is found in the fact that I'm writing about this ad, Tim's writing about this ad, etc. I think someone recognized that a trick like this would get good buzz. But does that translate into customers for...um...whatever this product is?